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The Foundation Center

PHILANTHROPY NEWS DIGEST
Vol. 5, Issue 51
December 21, 1999

Online Fundraising

Resources for Fundraising Online (http://www.nonprofits.org/npofaq/misc/990804olfr.html)
Compiled by Putnam Barber, of the Internet Nonprofit Center, this comprehensive list includes annotated links to a wide range of online fundraising sites.

Nonprofit Charitable Orgs' Donate Online (http://nonprofit.about.com/business/nonprofit/msubdonl.htm)
A list of online fundraising Web sites provided by Stan Hutton, the About.com guide for Nonprofit Charitable Orgs. Hutton's related list, Fundraising on the Web (http://nonprofit.about.com/business/nonprofit/msubonl.htm), includes articles and relevant online resources for those interested in learning more about the subject.

Online Fundraising Resources Center (http://www.fund-online.com/)
Offers a sampling of chapters from the book Fundraising and Friend-Raising on the Web, with updates and a good set of successful Web site examples.

Internet Nonprofit Center's "How Can We Use the Internet for Fundraising?"
(http://www.nonprofits.org/misc/981027em.html)
A comprehensive 1998 report by Eric Mercer designed to provide "an introduction and a classification scheme to help readers learn to effectively evaluate alternative methods of online fundraising."

National Federation of Nonprofits' "Nonprofits and the Internet"
(http://www.federationofnonprofits.org/net.htm)
Provides links to several full-text reports covering online fundraising regulation and related issues.

Better Business Bureau's "Tips for Online Contributors"
(http://www.bbb.org/alerts/internetappeals.html)
Brief common sense guidelines for online donors (and useful for charities interested in utilizing e-philanthropy sites). The Better Business Bureau also offers Charities on the Internet (http://www.bbb.org/reports/giveex1.html), a brief article covering some of the online issues that are now being faced by charities and contributors.

CMSi Study of Socially Engaged Internet Users (http://www.craveronline.com/)
Conducted by the Mellman Group for Craver, Matthews, Smith, & Company, this 1999 study explores the potential for growth in online fundraising. According to the report, nearly 50 million Americans over the age of 18 have Internet access and currently donate their time and/or money to charitable causes. Of these, however, most have never visited the Web site of a charity, and only 3.5 million say they have given online.

Online Fundraising Mailing List (http://www.gilbert.org/fundraising/)
The Gilbert Center's mailing list for online fundraising provides a learning environment for fundraisers at all levels of experience.


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